Macro + Micro
Initially briefed as a brand rollout, my work with FSRH (Faculty of Sexual and Reproductive Healthcare) started with consultancy: meeting the designers of the visual identity, getting the visual tone of voice right for FSRH’s key audience of healthcare professionals and then designing a process for managing and producing an array of printed and online information over several months.
It has involved the macro work of project overview with micro attention to individual communication materials.
Work has moved on to updates, event programmes and annual reviews. More than graphic design, the annual review work starts with finding the main theme in FSRH’s year – an important factor in signalling fresh content to readers who know the organisation well.