Creativity from the thinking end

Well, 2025 – you’ve been quite the year creatively… Here are four projects where I’ve been able to get involved from the very beginning: My work on Vianne’s Confession for independent perfumer Sarah McCartney of 4160 Tuesdays started before the perfume existed, smelling its ingredients at Sarah’s studio. Designing a … Read More

Thinking it through

Thinking it through This month’s Studio Snack podcast episode is about tea breaks – their history, changes in business thinking and how we might cure our creative industry habit of skipping them. In illustrating a tea break alarm for this month’s creative experiment, I was reminded of something different: the … Read More

Turning up

For Bowen Craggs & Co, a pair of video backdrops. A surprising amount of work goes in to making something simple, for seated and standing use (Enthusiastic arm-waving in a test video, anyone?) that also works when the room is in use as an office and meets a range of … Read More

Behind the scenes at the museum

I could just answer the brief… There’s a venerable oak in Bruce Castle Park that I’ve drawn over the course of designing a visual identity for Bruce Castle Museum & Archive in Tottenham and returning as a visitor and a researcher. It’s been just part of growing my knowledge about this … Read More

Making an effort

“How does Lydia do this!”… It’s always a delight when a client enjoys the work from a live sketching commission, here, an assignment for long-time client Ideas Foundation covering the Disrupt Space exhibition at The Department Store, Brixton. And this time, my client Heather’s comment set off a stock-take of … Read More