Creativity from the thinking end

Montage of project images: perfume boxes, textile prints made from Studio Snack podcast episode images, lithograph for 26 Bridges and cover detail from Bowen Craggs report

Well, 2025 – you’ve been quite the year creatively…

Here are four projects where I’ve been able to get involved from the very beginning:

My work on Vianne’s Confession for independent perfumer Sarah McCartney of 4160 Tuesdays started before the perfume existed, smelling its ingredients at Sarah's studio.

Designing a blueprint for the future of corporate digital communications for Bowen Craggs, I got to hear from the report’s writers and learn from its themes.

My 26 Bridges creative collaboration with writer Jonathan Holt started with a walk, images made by way of notes, ideas emerging as we chatted.

And the year’s episodes of Studio Snack, a collaborative podcast with Narcis Sauleda, started with coffees, questions and nerdery.

Each project started with respect for and interest in each other’s work; each made space for discovery; so each became more, and better, than we had imagined.

Thank you to all the clients and collaborators who invite me in to their projects at the thinking end.