Less? More…

There is much to say in an annual report. But for its 2019 annual review, Sphere, a worldwide community which brings together and empowers practitioners to improve the quality and accountability of humanitarian assistance, wanted to transform its reporting to a compact, dual-purpose summary and poster.

So alongside the design stages we would expect – creative concept work, layout and artwork – there was work in partnership with my client in Switzerland to help make the change happen by telling the stories in as few words as possible, using the best pictures, with a consistent graphic approach. The project included finding a new way to explain Sphere’s work with fellow members of the Humanitarian Standards Partnership, a joint quality and accountability initiative which has its own branding. The annual review was designed for online and print publication. More, from less!

Further into the pandemic, its 2020 annual report has become online only, in a still-compact PDF format viewed in single pages. This year's project has included accompanying social media post graphics.