Spitalfields City Farm

An array of communications...

I love a city farm and this one, on the edge of the City of London, is a jewel of a place with much-loved animals and thriving growing spaces.

So it’s been an absolute pleasure to work with the farm on an array of printed, online and downloadable communications.

Knowing how brands work has been a good starting point. Before designing anything, I was keen to understand the farm’s well-crafted visual identity. Get that right and everything would join up nicely.

Much of our work has been functional – fundraising postcards, e-newsletter design, a system for flyers, forms… the everyday stuff that keeps people informed and engaged.

The latest project has been a pair of PDF strategy documents. They’ve been a good read as well as interesting to design, packed with ambition, practicality and knowledge.

Long may the farm continue to be a special place in the City.