An editorial approach for an annual review...
This is my fifth annual review for Kusuma Trust, a family-led trust making philanthropic investments in causes, organisations and people that are making a positive difference to society.
One of the most interesting things about long-term work with a client is that organisations don’t stand still and neither do their audiences. So our starting point for each year’s annual review is a conversation about the year’s themes, stories and plans.
This year, we’ve taken an editorial approach, to look at impact. I’ve designed the annual review in ‘kit’ form to give us scope for including standfirsts, headline statistics, case studies and pull quotes.
The focus has been on online publication this year – and Indigo digital print has made a small print run possible that’s high on quality and low on waste.
It’s a privilege working with Kusuma Trust – it’s always heartening reading, and telling, its stories.
