A startup brand for Ondata Research

The ripple effect of rigour

Ondata Research does research-informed work on evaluation, advice and guidance, policy development and advocacy for education, industry, outreach and public engagement clients.

Ondata Research came to me for a startup brand, applied to a document template, business cards but, unusually, no online communications as the founders had strong individual social media profiles.

At the heart of the brand is the value in the company’s rigour. Its work can be used for peer-reviewed reports and to help organisations understand their theory of change. It speaks teachers’ language while being able to work beyond education.

The brand has a dynamic visual identity that uses the ripple effect of its work in a variety of configurations.

It’s simple, flexible and as with all of my work for startups, designed for economy while keeping an eye on capacity for broader application as the company grows.