Organisations, contexts and needs change. So I advise my design clients to have a look at their brands every now and then. And I’m doing just that with my own communications.
In amongst the rigour have been two opposite and surprisingly informative activities.
I’ve asked AI what I do, assuming that it would behave like a lazy mystery shopper. It didn’t disappoint: it hasn’t gone very far for its information. The results have been OK… but very out of date and with some important things missing.
And I’ve sketched the pencil pots in view as I sit at the laptop, purely to get some drawing in – it’s a skill that needs regular exercise. But here’s what I noticed: a scalpel and ruler, brushes, drawing pencils, novelty pencils; plant stems cut into nibs, a kebab stick and a strand of linguine. My creative brain, right there, in three pots.
One has shown me what I don't want to say; the other, that the story is a lot more interesting than I let on.
You’ll see the results later this year. Meanwhile, if you would like a curious creative mind to delve into your brand, get in touch. I promise not to use linguine. Unless we think it’s a good idea.